Animated Marketing Videos: How Can They Help Your Business?

26/01/2022
blog

In this fast-paced world of technology, online marketing has taken an important place in the field of advertising and marketing. The world is turning into a global village. It means that you can sell your products all around the world, but at the same time, competition for businesses has also increased. To increase sales and grow your business online, you need new strategies. Animated marketing videos is one of those strategies that can help you stand out among your competitors and make your customers love your business and products.

What are animated marketing videos?

Animated marketing videos are the videos that spread awareness about your business. An animated depiction of your business or product is done through videos to help you connect with your customers. These animated videos are used to educate your customers, connect with them and inform them about your products and services in an engaging and delightful way.

What to keep in mind to make some great animated marketing videos?

Animated marketing videos are an excellent marketing tactic. But to cash them properly, you need to keep the following thing:

Engaging Scripts

Scripts are an important part of animated videos. Your scripts must engage customers, catch their attention, and provide the message in minimum words. The use of questions and slang can increase audience engagement.

Striking Sounds

The sound of animated marketing videos should be catchy, but at the same time, they shouldn’t distract the audience. If the sound contradicts the message in the video or its rhythm, it will cause a loss of interest in the video, making it a flop. The sound in the video should catch the audience’s attention, attracting them to view it. It should be music to the ears, not an annoying distraction.

Beautiful and Attractive Visuals

Animations appeal to the audience due to their creativity, art, and colours. Beautiful visuals are the soul of any animation, and special care should be taken while designing them.

Personalization of Videos

Personalize your video to match your brand personality, colours, logo, and aim. It, no doubt, is an effective way of designing animated marketing videos. The colours in the animation video should match your brand personality. The inclusion of your business logo and brand name can help people reach out to you and retain information about your business more efficiently.

Customize According to a Targeted Audience

It is important to know about your target audience and their interests before making your video. If your video is not customized according to the target audience, it may lose its value. Your video can be beautiful, engaging, and have high quality. And still, it cannot strike with the audience if it doesn’t relate to them. Therefore, researching your audience is important.

Target audience-animated marketing videos

It enables you to tailor your content accordingly. For example, your video can be full of gen-z slang, making it attractive for them. But if your targeted audience consists of a majority of the elderly, it won’t be effective since they won’t be able to understand the message and lose their interest quickly.

High Video Quality

High video quality is an aspect of animated marketing videos that people conveniently ignore to save some bucks. This results in more loss than profit. Video quality matters a lot when it comes to animation videos. No one wants to see low-quality blurred videos when hundreds of videos are available on the same platforms in HD. Hence, you should invest to ensure that your video is of high resolution.

Video Duration

Video duration of animated marketing videos is also important to keep in mind while making those videos and writing scripts. Videos that are too short may leave out important details. Moreover, those that are too long videos may capture the audience’s attention and interest.

Hence the video should neither be too long nor too short. It should well serve the purpose. Your videos, instead of revealing everything, should spur the curiosity of the customer to try the product. It is recommended to keep the video length of 90-120 seconds, but that’s flexible depending upon the type of the content.

Purpose of Video

The content and script of the animation marketing video should serve the aim of the video. If the video wants to disseminate information, it can be long and use voice to explain things in the animation. To introduce products and promotions, videos can help explain the usage while maintaining enough curiosity among the customers to buy the product. Videos with the purpose of brand awareness should show that the brand cares about its customers.

Publishing Platform

Before designing the video, it is important to know about the publishing platform. A platform for publishing animation marketing videos will influence several factors, including the content, sound, and video lengths. The videos on platforms like TikTok are small in length and include some music, while the videos on YouTube are usually longer and cover more information.

Benefits of Animated Marketing Videos

Some of the ways animated marketing videos can help your business shine and grow are:

Create Awareness About the Brand

Animation marketing videos are a helpful way to deliver your message to the targeted audience and customers and make sure that they understand it. These videos help the customers visualize the specific purpose and use of the product, inclining them to buy it. Moreover, they help inform the customers about promotions and offers in a simplified way by breaking them down into simpler story-like forms.

Improve Sales

Animation marketing help increase sales. It helps build customers’ trust since animated marketing videos help them understand the brand and the product, developing a relationship of understanding, care, and trust. These videos increase reach and hence capture more potential audiences, which can increase the chance of more people buying from your business. Studies have also shown increases in the sales of businesses that used animated videos as a marketing tactic.

Help you Stand Out

In this world of social media marketing and online advertisement of products, competition has become fierce. The old traditional ways of marketing have been seen by customers so many times, and they have become bored of it. In this situation, animation marketing comes as a lifesaver since it helps you stand out. Moreover, animation videos demand creativity making every single one of them unique to the customers, thus catching their attention.

Improve SEO

Including animated marketing videos on your websites helps improve SEO. It’s a common observation that Google and people both love animation marketing videos. Google recommends you more if you have such a video on your website. People visit your website more as a result of this. The more the visitors, the more is the reach of your website, causing your website to be recommended by Google even more. It’s a snowball effect!

Expand Reach

The animated marketing videos help you increase reach on every platform. It improves your SEO ranking in Google, making you visible to more customers. According to research, 80% of traffic will be coming from videos by 2022 as compared to 2014, where it included 67% of them only. Moreover, engaging and beautiful animated videos never fail to catch the eye of social media users.

Engage Audience

Animated marketing videos are often made to educate the audience and help them understand the use of the product. Hence, they become an important way of engaging customers since it gives them a feeling that the brand cares about them and wants to help them. Moreover, the audience share, comment, and like on the videos they love and trust, and such videos are a way of gaining their trust, thus increasing engagement on your posts.

Save Time and Money

Animation marketing is an efficient marketing tactic that saves you time and money. Animation videos don’t age compared to advertisements and messages which employ real-life scenes and people. You need to refresh such advertisements every two to three years, keeping in mind the changing trends of fashions and hairstyles. Moreover, hiring real actors costs a lot of money in production than producing animated videos that do not need money on clothes, actors, and accessories. Animated videos not only save money but also save time. They deliver the right message in a short time,  thus making them an extremely efficient method in this fast-paced world.

So, Are you ready to use animated marketing videos for your business as well?

Animation marketing is a relatively new but very efficient marketing method in the world of advertising and online marketing. It is more engaging and captures more audiences, causing an increase in sales and conversion rates without causing the business to spend much money on marketing. An engaging and beautiful animated video with striking sound, good quality, and amazing script can not only get you a lot of customers but can also help you stand out from your competitors.

For more information about animation, marketing and videos, read our blog. Vidalgo also offers a marketplace for animators and designers. Join our creative community and thrive!

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Animation in Marketing: How to Get Seen in Today’s Market

31/10/2021
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It’s no surprise that digital design and marketing go together hand and hand.  But now, more than ever, we’re also seeing that animation in marketing is on the rise.  Audiences no longer want to simply see their business in still imagery, they want to truly feel immersed in a company and their story.  So if you’re wondering how to use graphic design to sell things, and you haven’t upgraded to an animated logo, here’s your guide to get animation working for your business.

If you’re just getting started with animation, playing with your logo is a great place to begin.  Odds are you already have a logo for your business. Since it’s small, simple, and already in place, it’s perfect for you to begin conceptualizing animation. 

Animation at its core is simply digital movement.  Think to yourself, how does my logo move?  If there’s a stripe, a circle, or even an arrow, you already have part of your answer. Take those elements and make them dynamic.  When you’ve conceptualized your strategy, piece out your logo into moveable and unmovable parts. Animate parts, not the whole, so that your logo still feels recognizable. There are lots of programs available for animation that make the experience user friendly. Check out Canva or Adobe Spark for some other accessible services to help you along the way.

When you’re done, publish away! Consider making your new animated logo your profile image on social media platforms or a part of your engaging web presence. By strategically using your new animated logo, you’ll be gently starting the journey of integrating animation in marketing.

Make a Website that Engages

While high quality web design is important, more modern websites include the extra creative touch of animation. This isn’t the design of yesteryear. In the early ages of the internet, excessive animations slowed down websites beyond usability.  Because of this, for quite some time, websites pivoted towards more static content. 

The times are changing though and animations are making a comeback! Short animations with near gif-like brevity are an engaging way to interact with your audience.  In fact, most website design templates now come standard with a basic set of animations. 

Play around with gentle shifts in your web content first. Animations in marketing can be subtle and still be effective.  A simple breathy sweep of images can stir an emotional reaction, or a series of vivid shots can excite a potential client. Think of what your ideal customer is looking for in their experience on your website and move forward from there.

Animate an Infographic

Infographics combine two great features of all marketing content- information and graphics. By combining these, you’re more likely to reach a customer. Customers are looking for information and they’re looking to understand it quickly.  Infographics allow them to quickly learn in an engaging way. 

Now how can you step this up further? Animate your infographics. This extra touch will help make the information that much easier to synthesize for your consumers. Consider animating the ways in which your concepts are related. Infographics are most successful in showing relationships between different content- emphasize those relationships with moving lines or other creative strategies.

Illustrate your Services

When you’re ready to step up your skills at using animation in marketing, it’ll be time to start using them to truly illustrate your services.  Read through your service offerings and think, “How can I show my audience what I actually do?” Sure stock photography is great, but think of the larger impact you could have on your potential customers if you could animate what they’ll actually be receiving from you. 

To do these higher end animations, consider using a specialty animation software like Vidalgo. Vidalgo works to make animation accessible to anyone- even if you’re just starting out.  With a tool as good as Vidalgo, you’ll be able to not just tell your customers how you can work for them, but also show them just what you’re capable of.

Break Down What You’re Selling

Of course, if you’re in business, you may not just be selling services. Your business may be one that produces goods that consumers can purchase. Animation in marketing can also mean breaking these down visually for your customers.  Through animation, you can show how your products are made. Through high quality digital design and marketing with animation, your customers can truly understand what they’re purchasing before they order. 

What’s the value of that? Well customers appreciate knowing all the specs of their future purchases, and they like knowing that information quickly.  Through a short animation, you’ll be able to show them the ins and outs of their future purchase and gain their respect through information. And while you certainly could just write all the information out on your product descriptions, animation would allow them to see this visually and truly understand how your product is composed.

Tell a Story

When you’re ready for the final frontier of animation in marketing, you’re ready to tell stories. High quality brands tell stories for their customers. It might be your company’s origin story, or it could be a story of how your product or service works to make the world better.  By reaching out to customers and telling them your brand story, you’ll be creating customer loyalty. Your future customers want to trust you before they purchase from you, and a quick animation is a great way to share more about your company.

If you’re stumped on how to tell a story, just remember the conventional form of narrative.  You’ll need a beginning, middle, and an end. And you’ll need a central conflict that either you, your brand, or your customer is overcoming. By engaging them in a story AND using animation, you’ll be sure to catch your customer’s attention.

Just try!

Regardless of how you decide to move forward with animation in marketing, simply having the confidence to try something out will help.  With software like Vidalgo, you are more in control of the content you’re putting out there than ever before. You’ll be able to slowly add to your animation skills and help your business in the process.  You don’t need to be an expert, you just need the courage to try something new.

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