Animated Marketing Videos: How Can They Help Your Business?

26/01/2022
blog

In this fast-paced world of technology, online marketing has taken an important place in the field of advertising and marketing. The world is turning into a global village. It means that you can sell your products all around the world, but at the same time, competition for businesses has also increased. To increase sales and grow your business online, you need new strategies. Animated marketing videos is one of those strategies that can help you stand out among your competitors and make your customers love your business and products.

What are animated marketing videos?

Animated marketing videos are the videos that spread awareness about your business. An animated depiction of your business or product is done through videos to help you connect with your customers. These animated videos are used to educate your customers, connect with them and inform them about your products and services in an engaging and delightful way.

What to keep in mind to make some great animated marketing videos?

Animated marketing videos are an excellent marketing tactic. But to cash them properly, you need to keep the following thing:

Engaging Scripts

Scripts are an important part of animated videos. Your scripts must engage customers, catch their attention, and provide the message in minimum words. The use of questions and slang can increase audience engagement.

Striking Sounds

The sound of animated marketing videos should be catchy, but at the same time, they shouldn’t distract the audience. If the sound contradicts the message in the video or its rhythm, it will cause a loss of interest in the video, making it a flop. The sound in the video should catch the audience’s attention, attracting them to view it. It should be music to the ears, not an annoying distraction.

Beautiful and Attractive Visuals

Animations appeal to the audience due to their creativity, art, and colours. Beautiful visuals are the soul of any animation, and special care should be taken while designing them.

Personalization of Videos

Personalize your video to match your brand personality, colours, logo, and aim. It, no doubt, is an effective way of designing animated marketing videos. The colours in the animation video should match your brand personality. The inclusion of your business logo and brand name can help people reach out to you and retain information about your business more efficiently.

Customize According to a Targeted Audience

It is important to know about your target audience and their interests before making your video. If your video is not customized according to the target audience, it may lose its value. Your video can be beautiful, engaging, and have high quality. And still, it cannot strike with the audience if it doesn’t relate to them. Therefore, researching your audience is important.

Target audience-animated marketing videos

It enables you to tailor your content accordingly. For example, your video can be full of gen-z slang, making it attractive for them. But if your targeted audience consists of a majority of the elderly, it won’t be effective since they won’t be able to understand the message and lose their interest quickly.

High Video Quality

High video quality is an aspect of animated marketing videos that people conveniently ignore to save some bucks. This results in more loss than profit. Video quality matters a lot when it comes to animation videos. No one wants to see low-quality blurred videos when hundreds of videos are available on the same platforms in HD. Hence, you should invest to ensure that your video is of high resolution.

Video Duration

Video duration of animated marketing videos is also important to keep in mind while making those videos and writing scripts. Videos that are too short may leave out important details. Moreover, those that are too long videos may capture the audience’s attention and interest.

Hence the video should neither be too long nor too short. It should well serve the purpose. Your videos, instead of revealing everything, should spur the curiosity of the customer to try the product. It is recommended to keep the video length of 90-120 seconds, but that’s flexible depending upon the type of the content.

Purpose of Video

The content and script of the animation marketing video should serve the aim of the video. If the video wants to disseminate information, it can be long and use voice to explain things in the animation. To introduce products and promotions, videos can help explain the usage while maintaining enough curiosity among the customers to buy the product. Videos with the purpose of brand awareness should show that the brand cares about its customers.

Publishing Platform

Before designing the video, it is important to know about the publishing platform. A platform for publishing animation marketing videos will influence several factors, including the content, sound, and video lengths. The videos on platforms like TikTok are small in length and include some music, while the videos on YouTube are usually longer and cover more information.

Benefits of Animated Marketing Videos

Some of the ways animated marketing videos can help your business shine and grow are:

Create Awareness About the Brand

Animation marketing videos are a helpful way to deliver your message to the targeted audience and customers and make sure that they understand it. These videos help the customers visualize the specific purpose and use of the product, inclining them to buy it. Moreover, they help inform the customers about promotions and offers in a simplified way by breaking them down into simpler story-like forms.

Improve Sales

Animation marketing help increase sales. It helps build customers’ trust since animated marketing videos help them understand the brand and the product, developing a relationship of understanding, care, and trust. These videos increase reach and hence capture more potential audiences, which can increase the chance of more people buying from your business. Studies have also shown increases in the sales of businesses that used animated videos as a marketing tactic.

Help you Stand Out

In this world of social media marketing and online advertisement of products, competition has become fierce. The old traditional ways of marketing have been seen by customers so many times, and they have become bored of it. In this situation, animation marketing comes as a lifesaver since it helps you stand out. Moreover, animation videos demand creativity making every single one of them unique to the customers, thus catching their attention.

Improve SEO

Including animated marketing videos on your websites helps improve SEO. It’s a common observation that Google and people both love animation marketing videos. Google recommends you more if you have such a video on your website. People visit your website more as a result of this. The more the visitors, the more is the reach of your website, causing your website to be recommended by Google even more. It’s a snowball effect!

Expand Reach

The animated marketing videos help you increase reach on every platform. It improves your SEO ranking in Google, making you visible to more customers. According to research, 80% of traffic will be coming from videos by 2022 as compared to 2014, where it included 67% of them only. Moreover, engaging and beautiful animated videos never fail to catch the eye of social media users.

Engage Audience

Animated marketing videos are often made to educate the audience and help them understand the use of the product. Hence, they become an important way of engaging customers since it gives them a feeling that the brand cares about them and wants to help them. Moreover, the audience share, comment, and like on the videos they love and trust, and such videos are a way of gaining their trust, thus increasing engagement on your posts.

Save Time and Money

Animation marketing is an efficient marketing tactic that saves you time and money. Animation videos don’t age compared to advertisements and messages which employ real-life scenes and people. You need to refresh such advertisements every two to three years, keeping in mind the changing trends of fashions and hairstyles. Moreover, hiring real actors costs a lot of money in production than producing animated videos that do not need money on clothes, actors, and accessories. Animated videos not only save money but also save time. They deliver the right message in a short time,  thus making them an extremely efficient method in this fast-paced world.

So, Are you ready to use animated marketing videos for your business as well?

Animation marketing is a relatively new but very efficient marketing method in the world of advertising and online marketing. It is more engaging and captures more audiences, causing an increase in sales and conversion rates without causing the business to spend much money on marketing. An engaging and beautiful animated video with striking sound, good quality, and amazing script can not only get you a lot of customers but can also help you stand out from your competitors.

For more information about animation, marketing and videos, read our blog. Vidalgo also offers a marketplace for animators and designers. Join our creative community and thrive!

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