7 Best Lottie Marketplaces To Help With Your Projects

16/04/2022
blog

The Internet has brought the world closer, and sharing information has become extremely easy in this day and age. Today, there are numerous methods that let you share information, from videos to text and infographics to images. One such method is the use of animations which gives lets you provide information in a highly expressive manner.

Animations are extremely effective as they tend to be visually appealing and grasp their audiences’ attention. You can communicate the information using them in a way that keeps the users engaged. Furthermore, the message behind animations is usually easy to understand, thus providing higher retention rates. Since they have moving graphics, animation files can take up a large amount of space, slowing down the websites’ loading speeds as a result. Moreover, they tend to lose their quality if their size/dimensions are changed. So, how can you use animations to enhance your contents’ likeability without getting any negative effects? The answer to this is Lottie Files!

Why Lottie Files?

Lottie files are an animation format that provides the benefit of low space utilization because they are vector-based. And due to that, they can also be scaled up/down without losing any quality whatsoever since they don’t comprise pixels.

Lottie files are an extremely beneficial way to display animations. But where do you get them? Or if you know how to make Lottie animations, how to sell them?

Here is a list of the best Lottie files market places where you can find numerous collections of Lottie animations!

Best MarketPlaces for Lottie Files

These marketplaces not only offer a platform to sell and purchase Lottie files but tons of features as well!

Vidalgo

Vidalgo - an upcoming tool

Vidalgo is a new growing marketplace for Lottie files. With a community where you can share your masterpiece designs and see what other creative artists and designers around the globe are creating, Vidalgo will provide you with an amazing platform to showcase your work in front of other Lottie file creators and users who are there to purchase them!

Not only that, Vidalgo is one of the first platforms that provide you with the opportunity to earn from your Lottie designs through the selling of NFTs (Non-Fungible Tokens). It is a new way of trade in the digital world. The popularity of NFTs is growing quite fast, and with platforms like Vidalgo, you can use your creative ideas and designs to get yourself some investment!

Furthermore, you also get numerous different features. From editing your own Lottie files in their Lottie editor to selecting another artist’s file from their Lottie library and customizing it to meet your requirements, you can use this platform to enhance your own designs as well as use your creativity to modify someone else’s!

Click on the animation to view it in Vidalgo Viewer

Creattie

Creattie - a Lottie library and marketplace that offers custom designs

Creattie is another Lottie marketplace that provides you access to a large library of Lottie files. Also, it provides an option of ordering custom designs so your demands are perfectly met. With a team of professionals working to provide your specified Lottie animation, you can get any design you need. This allows you to get access to unique Lottie animation designs, coming entirely from your imagination and creativity.

Apart from that, Creattie provides you with Lottie illustrations along with numerous animated icons to choose from. And if you want to go ahead and try some Lottie files before spending some bucks on them, Creattie has a free collection as well. With over 40 different categories to choose from, you can easily pick out the right one that you need.

If you are not looking for animations, you can get static icons and illustrations as well.

Drawer

Drawer - an emerging Lottie marketplace

Like Creattie, Drawer also offers paid and free Lottie animation files. With Drawer, you get access to many different Lottie file packs filled with various Lottie illustrations and icons. Using these packs is extremely useful when you want to stick to a theme. This is because all the animations inside a particular pack have a similar appearance.

Drawer offers animations in file formats compatible with After Effects, which makes it easier for you to edit them. As of now, this marketplace doesn’t have a huge number of resources as compared to some others on the list, but with streamlined animation packs, you still get extremely creative bundles for your requirements.

And if you want to view any Lottie file that you have created or modified to see how it looks in real-time, Drawer has a Lottie viewer where you can do so without any registration or sign-ups.

LottieFiles

Lottiefiles - a popular place for Lottie animations

LottieFiles has an extremely large library for Lottie animations, both paid and free. With so many Lottie files to choose from, you are likely to find exactly what you are looking for. And you can even make some alterations, such as changing the colours, directly from their website, just like Vidalgo.

Even if you cannot find a design or illustration that completely fits your requirements, you can hire animators from this platform to get the custom Lottie animation built with all the elements and colours you are looking for!

If you are someone who designs and makes Lottie animations, LottieFiles is an excellent Lottie marketplace that lets you earn through selling them on their platform. This website has other helpful resources, such as courses for learning how to make Lottie animations and tools, including a code generator to create a web code for seamless running of Lottie animations.

Iconscout is another site by Lottiefiles where you have access to more than 4 million design resources.

Lordicon

Homepage of Lordicon

If you are looking for only animated icons, another Lottie marketplace ‘Lordicon’ has a library of more than 5000 of them. With both free and paid icons at your disposal, you can download any of your required icons from numerous available.

And you don’t have to go and purchase each of the icons you like individually, as Lordicon provides you with a subscription for their Pro package for only $96/year (translates to $8 a month). With the Pro package, you get access to all the resources present on their site, and you have unlimited downloads. This way, you can use any of the icons available to your need at any time without any hassle.

Lordicon also allows you to edit a few properties of the icons, such as their colours and width, directly on their site. Once satisfied with the edits, you can easily download the icons in several file formats, including JSON, GIF, PNG, and WEBP.

Icons8

Marketplace for Lottiefiles- icons8

Icons8 provides access to over 900,000 free icons, and there are numerous paid as well. With so many icons available at your disposal, you can easily use them to make your content and animations much more attractive. Icons8 has various packages for each of the different resources available on the marketplace. These resources include illustrations, design tools, pictures, and music apart from the icons.

If you are looking for free resources, the free plan at Icons8 lets you download the required items but in fewer file formats, and you will be needed to attribute to them wherever you will be using their resources.

They also have an AI section where they have some tools, such as background remover, that you can use as well if required.

Lottieflow

Lottie flow -A lottie marketplace

Lottieflow is a Lottie marketplace that guarantees the smooth and seamless working of Lottie files on Webflow websites. The best part about this platform is that it is free to use, but the resources available are not very complex. Almost all of the Lottie files available on Lottieflow use black and white colours only with quite simple designs.

They also have a playlist of video tutorials to guide you through the process of Lottie files integration with Webflow sites. And they aim to make Lottie animations’ addition even easier for users with no prior knowledge of After Effects.

Which Lottie Marketplace to go with?

All of the above-mentioned Lottie marketplaces have their own benefits. Some provide you with the opportunity to not only purchase other artists’ Lottie animations but also sell your own to make some buck, while some grant you access to a large number of Lottie icons for free or let you order custom Lottie animation designs tailored for your brand’s theme. You can’t go wrong with either of them.

You just need to make sure that whichever marketplace you use to purchase your resources, you utilize them in a way that is attractive to the users, the colour palette is aesthetic and appealing, and the message you want them to deliver is aligned with the choice of icons and illustrations. Lottie files have numerous advantages, and using them can prove to be highly beneficial for you. So, go through the marketplaces to pick out the one best fitted to your needs!

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An Overview of the 5 Best Animation Tools for Non-Experts

17/03/2022
blog

Animation is the art of creating motion in objects and making them look full of life. In the recent years, the art of animation has progressed rapidly with the progress of technology. Today, it is very much in demand along with being popular. Animation has found its applications in several different domains, including entertainment, marketing, and business. The immense increase in the use of animation in different fields and for various purposes has made developers create different software and tools to ease animators’ work. Resultantly, they can create better and more intricate animations.

5 Best Animation Tools for Non-Experts

Since there are so many options available online, you can easily get confused. That is why we are listing the 5 best animation tools for non-experts to ease up their work:

1. Animaker

Animaker is one of the best animation tools available online. It is entirely web-based and requires only a web browser along with an internet connection. Launched in 2014 by RS Raghavan, it allows its users to create animation videos using the characters and templates that are already built in the software, making animation easy.

Animaker became the first tool in 2017 to allow the creation of animated vertical videos, making it one of its kind. It also allows the creation of 2D and 2.5D animation videos. One of the best features of Animaker is its collection of animation templates, which is the largest available in any software or tool. It allows free use along with different pricing plans that hones to everyone’s needs, like pricing plans for personal, enterprise, business, and startup use.

With Animaker, users can create tons of different types of animation videos like infographics, handcrafted, 2D, 2.5D, typography, whiteboards, along with vertical and horizontal layouts. An excellent feature of Animaker is its capacity to support HD video creation. This software allows its users to make infographics with almost 1000 icons, 3000 maps, and 100 charts. It also has unique audio features like background music, sound effects, text to speech, and voice recording. You can also add subtitles to your movies and import your own customized sounds to work with.

You can also enjoy advanced features like the multimove, camera in and out along curves, and record along with various transition and enters/exit effects, enabling non-experts to give a professional touch to their videos

best animation tools: Animaker homepage

2. Moovly

Moovly is an online animation tool, developed by Brendon Grunewald and Geert Coppens. As it is completely cloud-based, users do not need to download it. With only an internet connection and a browser, users can begin animating using Moovly.

Moovly comes in the field of animation with a mission to make animation easy, affordable, and simple for everyone, and with a vision to become the most engaging and customizable platform and software for any kind of content creation. It allows free content creation to non-experts, along with offering customizable packages for enterprises and education.

Even the free version of Moovly opens a whole new door for the non-expert content creators, allowing them to push their limits and set aside their fears. It allows multiple types of content creation like animation videos for advertising, education, presentations, etc.

Furthermore, Moovly has a wide variety of available templates for images, videos, and audio files, which can help non-experts to a great extent. Beginners can choose from one million different videos, templates, audios, music, illustrations, and sound effect, allowing them to be freely creative in animation creation without putting in much effort and time. It also has easy-to-use options, making it one of the best animation tools available online, like a drag and drop interface along with options to upload, download and share your content.

best animation tools: Moovly homepage

3. Wideo

Wideo is another cloud-based tool for video creation that does not require downloading. It was first launched in 2012, by Agus Esperon and Agu De Marco. The platform was developed by people who were themselves looking for an efficient and cost-effective video-making platform and, in the end, decided to make one themselves.

The Wideo software aims to put its users and their convenience first and wants to save their time by offering user-friendly and time-saving features to help in video creation. Wideo offers a free trial of seven days and then offers different offers for basic and pro-level creators. However, the packages are cost-efficient and budget-friendly.

Wideo is customer-friendly and does not require any specific experience and skills to use. For non-experts, wideo has also made special lectures available for beginners regarding video creation that can not only help them but also make this experience fun and convenient. Like Animaker, it also allows the creation of HD videos and supports HD content. It has a collection of templates like scene templates that can be used for different types of videos. Moreover, a library of graphic assets can also be found in Wideo. The length and storage allowed by this tool depend upon the price you pay and the package you have. It also has different music tracks and allows video uploading on platforms like youtube.

best animation tools: Wideo homepage

4. Blender

Blender is computer software. However, it is completely free and open-source and was first launched in 1994. Blender allows animation creation in Linux, Android, Haiku, OpenBSD, Net BSD, Windows, and macOS systems. It uses programming languages like Python, C++, and C. and has a size of 144-188 MiB that varies for each operating system.

This animation tool has contributors from all around the world. It is extremely easy to use and allows animations for various purposes, like video games, models, renders, and even 3D-based projects. This allows the creation of interactive animations and virtual reality-based graphics that both non-experts and professionals can use. Furthermore, it has a tracer engine built in it, which allows real-time preview of the viewport, GPU and CPU rendering, VR rendering support, and PBR shaders. Advanced actions are present, such as rigging, modelling, and sculpting. There are other features as well, like animation and UV tools. It allows special features to give a professional touch to animations, including layers, stroke and fill colours, onion skinning, and sculpt brush strokes. You can also convert your 2D drawings into 3D models to make them look more realistic.

 Even though it is not web-based, blender allows powerful visual effects, like camera reconstruction, to impress the viewers. This animation tool allows auto and manual tracking and lets you preview your tracked footage in real-time.

best animation tools: Blender homepage

5. Vyond

Vyond is an American animation tool, founded by Alving hung in 2007. It allows people with any skill level to create professional-level videos of multiple types and purposes. Vyond is one of the best animation tools available online that allows making videos, such as whiteboard and explainer videos. It has a free trial for anyone who wants to give it a try, ensuring that their money isn’t wasted.

 Apart from the free trial, Vyond has different price packages for different kinds of animators. You can choose from personal, business, and enterprise packages according to your budget and type of work. This animation tool serves best for non-experts due to the presence of a complete collection of characters that users can customize accordingly, along with automatic lip-syncing. It has many features and options that allow even non-experts to make engaging videos efficiently. There are many easy-to-use options and tools, like drag and drop. Vyond also allows importing of MP4s and images and has an amazing camera option that allows zooming, and have different camera angles.

One of the major pros of Vyond is that it lets people collaborate, which means that it allows teamwork for non-experts, creating a better environment for learning from each other. Vyond claims to follow the standards of information security, meaning that they care about your privacy. Therefore, It makes sure that your work remains safe and no one can steal it from you.

 Vyond homepage

Are You Ready to Use the Best Animation Tools for Non-Experts!

There are many animation tools and software available online. The best animation tools are not only easy to use but also have several built-in features. You should try various tools before choosing what suits best for your needs. Every software has its own pros and cons and may not suit the convenience and requirements of every user.

Do you know where else you can edit and customize your animations? Vidalgo! Visit Vidalgo today and find handy tools to customize your animated files according to your requirements.

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Common Animation Mistakes You Will Make as a Newbie

21/02/2022
blog

Animation demands originality and creativity. And while it seeks newness, it also has some basic principles and rules. Ignoring these rules may lead to mistakes that do not go unnoticed. It is a field that demands practice and newbies in this field learn from their experience and mistakes.

Vidalgo doesn’t want its followers to learn their lesson the hard way. So, here are common animation mistakes you need to avoid making as a newbie:

Lack of Synchronization between Emotions and Expressions

Animation means the art of bringing objects and drawings into the real world by giving them expressions and emotions. One of the biggest yet the most common animation mistakes is the lack of synchronization between the emotions and expressions of the characters or objects.

Either the animated character fails to convey what it is feeling, or his reaction lacks the intensity the scene requires. Sometimes, the animated character may have both of the above-mentioned things, yet they contradict each other. This in return may distract and confuse the viewers, causing them to lose interest in the animation work.

So, while working on the character, the animator should put effort into the little things like facial expressions, movement of eyes, hands, and posture to help viewers understand and feel the character’s feelings and emotions.

Improper use of slow ins and outs

Slow ins and outs follow the basic scientific law of motion. It suggests the addition of a greater number of frames at the start and end of the movement of any object  or character during animation. A moving car is one example. It doesn’t reach higher speed instantly but takes some time to gain speed. Similarly, it doesn’t stop as soon as the brakes are applied but slows down gradually before stopping completely.

Inappropriate spacing

Newbies usually ignore the issue of spacing but it may prove to be distracting for the viewers and is noticeable. Sometimes the addition of pause seems tempting between every action of a character but this may cause the animation to lose its realistic nature. Hence, right spacing that doesn’t seem unrealistic and unnatural is a crucial part of animations.

Excessive animation

Since beginners are enthusiastic bunch, they can easily go a little overboard with their efforts. Excessive animation means showing a lot of things or actions in one shot or a very short period. This overcrowds the scene making it confusing for the viewers. Viewers are often unable to grasp the whole solution and may miss some points as a result.

Lack of anticipation

Anticipation is one of the basic animation principles that allow the viewers to get ready for the next scene or the next action. While it seems obvious, many newbies forget to add the element of surprise to their animations. Lack of anticipation means that the animation might fail to convey its message, or might hold no meaning for the audience. To ensure that your story turns out to be as interesting as you had visualized in your head, add anticipation and aftermath basics in every animation scene.

Not tracking arcs

In our world, nothing travels in a straight line. While some people might know this, a beginner at animation might just forget. Hence, this is a common animation mistake. The inclusion of this basic principle improves the quality of the animated world and makes it seem more realistic. Tracking arcs using some software might be a boring task, but it pays of in terms of the output it generates.

Lack of branding

While trying to show their creativity and newness, most newbie animators tend to do off branding. This is a major animation mistake that can not only damage your repute but the repute of the company that is paying you as well. Animators should never move away from branding. They need to do proper research and gather information about the brand they are working for. Branding does not restrict an animator’s creativity and freedom of expression. Animators can show their work along with branding through things like using brands’ color palettes and ideas that synchronize with the brand’s mission statement.

Lack of flow

Animations that are seamless and smooth are truly magical. They can have a deeper impact on the viewer, making themselves memorable in their minds. Lack of flow is one of the common animation mistakes present in the content of most beginner animators, making their work broken and uninteresting. Unnecessary obstructions and breaks in the flow of animations make viewers lose their interest.

Complex animations

Animations are usually fun and digestible. One of the many pros of animations is that they turn complex things into simple ones and make difficult concepts digestible. While trying to make their work look more sophisticated and different, some animators might do it the other way.

If a certain shot is complex with multiple things happening at the same time, there is a great chance that viewers are going to stop watching. Why would anyone want to watch something they are unable to understand? To avoid this, efforts should be made to make your animations and every single shot simple.

Lack of planning

Animators often treat planning as a side task, which leads to them making multiple animation mistakes. Lack of planning before starting a project can cost in terms of money, resources, time and effort. Planning before animation helps you understand the challenges that you need to overcome along with the needs of the project which makes you better prepared.

 Wrong shadows

Shadows add texture and detail to the animations. Plus, they are an important part of the real world yet still often ignored by many newbie animators.

Forgetting to add shadows is one of the common animation mistakes that drifts the animation away from reality, making it appear not only unrealistic but unattractive as well. Great shadow effects enhance the charisma of an animated scene, and hence can be used symbolically and for anticipation as well.

Continuity errors

While making long animations, continuity errors are frequent. Continuity errors should be avoided by taking special care of the looks and colors of your characters, objects, and scenes and making sure that they do not show any drastic changes when appearing in the next scene. This requires great attention to the minor details. Ignoring this part can have an extremely negative effect on the output of your animation. A few examples of continuity errors include a change in dress or the color of a tie of any character in the very next scene without an understandable reason.

Ignoring the weight and properties of objects

Animators do hold the magic wand in their hand. They have the ability to cross the boundaries that the real world and real objects cannot, but that does not mean that they can completely ignore the properties of the objects and get away with it. Take extra care to maintain the weight and volume of objects as well as the characters throughout the animation.

Moreover, the basic properties of objects should not be ignored because this is what makes viewers feel connected to the animations. For example, mirrors should show reflections and should not miss the reflection of any object in the animation.

Critically evaluating your work for minor details and errors

It is human nature to make errors, especially when one does his work in haste. New animators often try to complete their work as quickly as possible to show their efficiency, yet end up with many mistakes in the final results.

Efforts should be made by animators to give proper time to their animation. They should focus on minor details. After completing their work, they should try to reevaluate and screen it for any mistakes. This will improve the quality of the animator’s work tremendously.

Lack of proper trafficking for your animations

Newbie animators often consider their work complete once they wrap up the technical things, but that’s not the case.

To enjoy good market repute and develop people’s trust in your work along with ensuring that your animated work reaches the maximum number of people, you have to plan how you will traffic your animation. This is an important step that should be taken and decided at the planning stage and discussed with your client in advance to ensure maximum possible reach. This can be done by diversification of delivery methods used for your animations.

Click on the animation for more options

Common Animation Mistakes –Conclusion!

You saw what you need to avoid as a newbie, and the best way to do that is by getting more knowledge and information about your work. This is where Vidalgo comes in. On our blog, we are constantly uploading animation-related walkthroughs, tutorials, trends and information.

Don’t try the hit and trial to find the best animation techniques, pathways and software. Read our blog to obtain all the information you will ever need as an animator!

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Benefits of Animated Social Media Posts

14/02/2022
blog

Social media is the side of the Internet that enables the communities and users to interact and express their emotions, ideas, and content on virtual platforms. In recent decades, social media usage has increased manifold, adding to its importance. These days, social media not only allow people to interact but also serves as a platform for business communities to increase their reach and customer base.

Animated Social Media Posts: What are they?

These are the posts that use animation, which is a process through which objects drawn either by hand or by computers are made to move. Animated posts are not only attention-grabbing but are also a beneficial social media tool to increase one’s business and sales.

Things to Keep in Mind While Making Animated Social Media Posts

Keep the following points in mind while designing animated posts for social media:

Sticking to Branding

While making such posts, don’t forget to include branding in your content. Your brand’s logo or company’s name should be present in the animated social media posts to introduce yourself to the viewers. There’s no point doing such hard work if your animated posts are not showing or representing your brand’s identity in front of the audience.

Avoid Unnecessary Additions

The benefit of animated videos lies in the fact that they make things simple. So if you add a lot of unnecessary things or discuss multiple topics simultaneously, it will confuse and frustrate the viewers. Therefore, while designing an animated post or video for your social media, try to focus on one thing at one time and also remove all the unnecessary things from your content that may distract your viewer.

Be Unique and Creative

One of the significant reasons why people go for animated posts is to attract social media users. In this ever-increasing global market and competition, users demand something unique. Hence, your posts should be authentic, fun, and creative to grasp viewers’ attention and trust.

Right Time Duration

It is essential to choose the correct length for your animated post. Videos that are too long might lose the viewer’s attention, while too short videos might not convey the message properly. It is advisable to choose time duration according to your social media platform like short videos are better for TikTok while longer ones work well on Youtube. Moreover, the message you are trying to deliver in the animated video must be short and concise. Unnecessary additions might take too much time, leading the users to wander off to someone else’s post.

Colour Choice

Choosing the right colour for your posts is an important aspect often neglected by businesses. The colours and the colour palette used in your animated posts should resonate with your company’s image and brand. It should be consistent with the overall vibe of your company or brand. Try to choose a palette that goes along with your brand’s or social media profile’s theme.

Break Your Story

There is a lot of content on social media for user consumption which is ever increasing. With a rise in the interest of social media users in animated posts, the competition among them has also increased. In today’s world, where everyone is busy, it is better to break your animated social media story into smaller moments that are more attractive to the eye to help catch the interest and attention of viewers without taking much of their time.

Benefits of Animated Social Media Posts

There is no doubt that the benefits of animated social media posts are numerous. Let us discuss some of them in detail:

Grabs the Attention

In times where everyone is busy and most social media users have fewer attention spans, animated social media posts have been able to grasp viewers’ attention. GIFs and animated videos outperform text and other posts on every social media platform, increasing viewers’ attention and interaction. These posts are fun and engaging and catch viewers’ eye and attention as soon as they show up on social media users’ feeds.

Increase the Reach and Traffic

Animated social media posts are found to be more engaging as compared to non-animated ones. Increased engagement with social media content means that your content is going to get more likes and shares. Resultantly, it reaches more people on their timelines. Hence, animated posts will mean that you will get more traffic for your page and posts since your content will reach more people.

Better Communication

Animated social media posts allow better communication due to their better understanding and ability to connect with people at an emotional level. Such posts can strike the viewers deeply and have been found to get more engagements, comments, and likes. It makes the processing of the message given out in business videos easier. Thus it acts as a better source of communication with social media users.

Easy to Digest and Understand

Animated posts are relatively more digestible and easier to understand. So, animated social media makes the technical side of a profession or business open to a layman. It makes difficult concepts easier to explain. Social animated posts act as a barrier breaker between the masses and the complex technologies and information. The more people understand the basics and uses of any product or technology, the more people will buy that said product or technology.

Help Visualize Ideas

According to a study, 90% of the total information transmitted to our brain is through visuals. Visual information is also known to be processed 60,000 times faster than text. That’s why animated posts are memorable and get more reach and followers. Animated social media posts can help turn abstract ideas into visuals, thus boosting the audience’s imagination. Moreover, it can help visualize those emotions and messages that cannot be photographed. Resultantly, they can also help viewers visualize your brands’ message, aim, and products in a much better way.

Tell Stories and Hold Emotions

Animated posts often tell stories. Such posts can connect with people worldwide despite their differences at a deeper level since animations are free from any kind of racial, ethnic, and colour biases. Hence, animated social media posts can help connect with viewers and develop a relationship of love, care and trust.

Click on the animation for more options

Search engines have been found to love animated content since they recommend those pages more that have animated posts than pages that lack such content. Moreover, if your social media content is some animated video, it will get better boosted for search rankings than simple pictures and texts.

An impression that Lasts Long

Animated social media posts not only grasp viewers’ attention but also leave a long-lasting impression. A good animated post not only grasps viewers’ attention but also steals their hearts, making it a memorable one for a long time. A strong first impression leads to a positive and lasting image of the creator as well, thus developing trust and customers.

 Are Informative

Animated social media is usually designed and created to deliver some kind of information. It can be any message, infographic, or informative regarding some technology or product. Hence, most animated posts are informative, inspiring, and educative.

Are Cost-Efficient

Animated posts are profitable due to the low cost required to make them and the high engagement and reach that they give. They do not require any real-life objects, good scenery, actors, or any kind of camera. Moreover, it doesn’t require any kind of retakes. The animation software that is available is cheaper and more affordable as compared to a good-quality video camera. All these points make animated posts for social media an affordable choice that saves both time and money. This allows the content creator to create more and better content with fewer resources and time.

Are Easily Modifiable

Animated social media posts are easy to modify and are flexible to changes. Humans make errors. If you have a change of mind and want to make some slight changes in your content, it is easier to make changes with the animated content than a non-animated one. 

Animated Social Media Posts: Conclusion

Animated posts for social media are the latest trend in the market and are continuously proving to be a successful strategy to grab more followers and sales. It is cost-efficient as it delivers maximum results with lesser cost. Still, for an animated social media post to be successful, it is necessary to put hard work, research, and creativity into it.

Here at Vidalgo, we have tons of blog posts regarding animation. Not only that, but we also have an all-new animation viewer, ‘Alpha,’ where you can post your animations to show it to a large community! Visit Vidalgo for more details regarding animations!

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Character Animations: How to choose them for your project?

11/02/2022
blog

Character animations are the life and soul of animation projects. By adding characters with a story, animators can generate feelings of love, awe, shock and even a sense of attachment.

To create a character animation means to breathe life into an animation by making it move and express itself. Skills like visualization, creativity and problem-solving are a must for any character animator.

Due to the importance and worldwide use of this type of animation, we have decided to dedicate this article to character animations, their types and the methods of choosing them.

When did it all begin –A history of Character Animation

The field of character animations is only over a century old, and hence, it is considered a relatively new field. According to historians, ‘Gertie’ the dinosaur was the first example of a true animated character. After this came the character ‘Felix’ of Otto Messmer in the 1920s. He became a beloved and inspirational animated character of his time. The 30s brought Walt Disney with his animations one after another. This brought a revolution in the field of animation and opened a lot of doors and opportunities for animators. Today, many world-renowned companies, including Walt Disney, Pixar, Studio Ghibli, Dreamworks and Warner Bros continue to indulge in this animation style.

Major types of character animation

Character animations have set styles that animators follow all around the globe. These are:

Subtle character movements

In this animation style, you add subtle movements to your animation to keep it simple yet interesting. Subtle movements in character animation can have a great impact without making things complex for the viewers. Thus, they attract and connect with the viewers at a deeper level. Some examples of subtle movements include head and arm movements, which breathe life into the animated characters.

Subtle character movements help keep the viewers focused on the major object or action without any distractions. As a result, it makes them relatable to the viewers.

Mostly, subtle character movements include movements of the peripheral body parts and head, without moving the core body of the character. Sometimes, the characters are also cropped from the upper body part, which serves the purpose of optimizing the design process of the character.

Detailed character animations

Detailed character animations are one step ahead of subtle character movements. They use a mixture of techniques for the character animation involving full-body movements. Although they are relatively complex, yet do not require a lot of time.

Two of the most popular techniques used in detailed character animations are cut-out and rigging techniques. You can either use one of the two or utilize these techniques as a combination to bring your characters to life.

In the cut-out technique, each body part of the animated character is treated as an individual thing and harmony is brought to these individual pieces to make a whole animated character. However, in the rigging technique, there is a system like bones of the human body that allows animated character movements in a more structured and realistic way.

Complex character animation (cel animation)

The most detailed type of character animated includes “cel animation”, which is a frame to frame process. Although this type of character animation usually requires software, it also uses the classic principle of character animation movements.

It involves creating frames one by one and then moving them one after another to create movements. This impressive technique can be used to create morphs. It removes the limitations that the animators face in other designs, and is easily transformable into multiple numbers of styles. Even though complex character animation is truly impressive it demands a lot of time, experience, and budget.

How to choose character animation for your project?

Here are the things you should keep in mind while choosing the right character animation design for your project:

1. Defining goal

To choose the right type of animation for your character, it is crucial to define your goal. Understanding and defining your goals is the first and foremost step to choosing the right kind of animated characters for your animation.

An easy way to do this is by asking yourself the objectives of your animated video. For example, you need to ask yourself what your viewers expect from your project, and what level of sophistication you want for your videos. Answering these kinds of questions can help you make the right decision for your project.

2. Listing out needed features

After defining your goals and objectives, the next thing you can do is to write down and make a list of the features that you want to include in your animated character. These features vary depending upon the level of complexity and sophistication you want in your character.

For this purpose, ask other fellow animators for recommendations or peruse the work of people who have done anything similar. This can also help you get better ideas. Listing out the feature that you want to include in your character animation can help you make the right decision regarding the type of character animation along with the right software for it.

3. Expertise and experience of the animator

The expertise and experience of the animator is an important point that determines the right type of character animation. A well-made simple animation can have more impact than a complex character with lots of features and errors.

While deciding the type of your animated character, consider your expertise and experience as well. Trying to do something new for your project that you have not tried before can not only cost you a lot of time, but it can do more harm than good. It is better to choose the type of animation character that is within the limits of your expertise and experience, and then put all your creativity and talent into it. A simple animation doesn’t mean that it is any less than a complex one. In the field of animation, a simple but well-made animation can win a lot of hearts. Furthermore, it can easily go viral just because it is easy to understand and better connects with people.

4. Exploring options

After you have decided about the goals and objectives of your project and considered the features that you want in your project along with your experience and expertise, the next step is to take a look at the character animation software options available to you. There are several character animation software available in the market, that vary in their function, prices, and complexity.

Keeping the features that you need in your project in your mind, you can choose the right type of character animation along with the right type of software. It is better to choose software that is not complex and provides you with a lot of options regarding features so you can choose what suits you the most.

5. Budget and turnaround time

The budget and turnaround time of a project are those two things that have a high impact on deciding the type of animated characters. If the time required to complete the project is limited along with a low budget, subtle character movements can perform a pretty good job and can be profitable.

For medium budget and available time, a combination of after-effect animations along with subtle character movements is a better choice for the animators. But if you have surplus time along with lots of budget for the project, frame to frame character animation can be used to make detailed and complex movements to impress the viewers.

6. Visual impact

It is important to understand the visual impact that you want from your character animations. This will help you make the right choice. Visual impact along with the available budget and turnaround time guide you to your animated character’s design. For impressive visual impact, frame-by-frame character animation is most suited. It is usually needed at places where there is a lot of competition and comparison regarding visuals. While subtle and detailed character animations are required at places when the main purpose of the animated characters is to attract viewers and transfer the message to consumers.

7. The visual style of the character

One of the major things that can help you choose a better type for your animated character is the visual style that you have in mind. The shape of the character can also help you determine which design to choose. The characters that have shapes around straight lines or those that are designed around basic shape fare well with after-effect animations or subtle character movements. However, frame by frame animations performs better for characters that have complex and organic shapes because they help their movements look natural and more realistic.

Conclusion:

While deciding the right type of character animation one must understand that there is no right or wrong type of animated characters. There is not a single type that fits all your needs. The right type of character animation for you depends upon your goals, expertise, budget, and time. Making the right decision for yourself also demands experience and practice. However, don’t think too much. Remember, the first step to success is always the initiative. Once you make a decision, stick to it and see it play out.

For more information about animation types, animation styles and trends, visit our blog!

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Animation in Marketing: How to Get Seen in Today’s Market

31/10/2021
blog

It’s no surprise that digital design and marketing go together hand and hand.  But now, more than ever, we’re also seeing that animation in marketing is on the rise.  Audiences no longer want to simply see their business in still imagery, they want to truly feel immersed in a company and their story.  So if you’re wondering how to use graphic design to sell things, and you haven’t upgraded to an animated logo, here’s your guide to get animation working for your business.

If you’re just getting started with animation, playing with your logo is a great place to begin.  Odds are you already have a logo for your business. Since it’s small, simple, and already in place, it’s perfect for you to begin conceptualizing animation. 

Animation at its core is simply digital movement.  Think to yourself, how does my logo move?  If there’s a stripe, a circle, or even an arrow, you already have part of your answer. Take those elements and make them dynamic.  When you’ve conceptualized your strategy, piece out your logo into moveable and unmovable parts. Animate parts, not the whole, so that your logo still feels recognizable. There are lots of programs available for animation that make the experience user friendly. Check out Canva or Adobe Spark for some other accessible services to help you along the way.

When you’re done, publish away! Consider making your new animated logo your profile image on social media platforms or a part of your engaging web presence. By strategically using your new animated logo, you’ll be gently starting the journey of integrating animation in marketing.

Make a Website that Engages

While high quality web design is important, more modern websites include the extra creative touch of animation. This isn’t the design of yesteryear. In the early ages of the internet, excessive animations slowed down websites beyond usability.  Because of this, for quite some time, websites pivoted towards more static content. 

The times are changing though and animations are making a comeback! Short animations with near gif-like brevity are an engaging way to interact with your audience.  In fact, most website design templates now come standard with a basic set of animations. 

Play around with gentle shifts in your web content first. Animations in marketing can be subtle and still be effective.  A simple breathy sweep of images can stir an emotional reaction, or a series of vivid shots can excite a potential client. Think of what your ideal customer is looking for in their experience on your website and move forward from there.

Animate an Infographic

Infographics combine two great features of all marketing content- information and graphics. By combining these, you’re more likely to reach a customer. Customers are looking for information and they’re looking to understand it quickly.  Infographics allow them to quickly learn in an engaging way. 

Now how can you step this up further? Animate your infographics. This extra touch will help make the information that much easier to synthesize for your consumers. Consider animating the ways in which your concepts are related. Infographics are most successful in showing relationships between different content- emphasize those relationships with moving lines or other creative strategies.

Illustrate your Services

When you’re ready to step up your skills at using animation in marketing, it’ll be time to start using them to truly illustrate your services.  Read through your service offerings and think, “How can I show my audience what I actually do?” Sure stock photography is great, but think of the larger impact you could have on your potential customers if you could animate what they’ll actually be receiving from you. 

To do these higher end animations, consider using a specialty animation software like Vidalgo. Vidalgo works to make animation accessible to anyone- even if you’re just starting out.  With a tool as good as Vidalgo, you’ll be able to not just tell your customers how you can work for them, but also show them just what you’re capable of.

Break Down What You’re Selling

Of course, if you’re in business, you may not just be selling services. Your business may be one that produces goods that consumers can purchase. Animation in marketing can also mean breaking these down visually for your customers.  Through animation, you can show how your products are made. Through high quality digital design and marketing with animation, your customers can truly understand what they’re purchasing before they order. 

What’s the value of that? Well customers appreciate knowing all the specs of their future purchases, and they like knowing that information quickly.  Through a short animation, you’ll be able to show them the ins and outs of their future purchase and gain their respect through information. And while you certainly could just write all the information out on your product descriptions, animation would allow them to see this visually and truly understand how your product is composed.

Tell a Story

When you’re ready for the final frontier of animation in marketing, you’re ready to tell stories. High quality brands tell stories for their customers. It might be your company’s origin story, or it could be a story of how your product or service works to make the world better.  By reaching out to customers and telling them your brand story, you’ll be creating customer loyalty. Your future customers want to trust you before they purchase from you, and a quick animation is a great way to share more about your company.

If you’re stumped on how to tell a story, just remember the conventional form of narrative.  You’ll need a beginning, middle, and an end. And you’ll need a central conflict that either you, your brand, or your customer is overcoming. By engaging them in a story AND using animation, you’ll be sure to catch your customer’s attention.

Just try!

Regardless of how you decide to move forward with animation in marketing, simply having the confidence to try something out will help.  With software like Vidalgo, you are more in control of the content you’re putting out there than ever before. You’ll be able to slowly add to your animation skills and help your business in the process.  You don’t need to be an expert, you just need the courage to try something new.

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