Infographics Trends and Animated Infographics in 2022

23/04/2022
blog

With the rise of social media usage, visual content is becoming more and more popular than mere texts. From informational videos to sending memes to your friends and family, visual content is what people love nowadays. A popular type of visual content is infographics- packed with information, made to be attractive to the audience. Want to know which infographics to choose for your content? Keep reading because, in this post, we will tell you about the different infographics trends of 2022!

But before we dive into the trends, let’s discuss what infographics are:

What are Infographics?

Infographics are an aesthetic and attractive combination of text and visual elements that portray the required information, for instance, charts, animated figures, geometrical shapes, etc.

Here is an example of an infographic that shows multiple layers of a sandwich and the place each ingredient comes from. You can see that they have shown a mouth-watering illustration of making a sandwich, which any food lover would be interested in!

A sandwich infographic -Infographics trends
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Now that you know what infographics are, let’s discuss different infographics trends for 2022:

There are numerous different trends that content producers follow when creating infographics, depending on their data/information type. Here are the best ones

Data Visualization:

If you have content with numbers and statistics, data visualization (charts and tables) is the best way to go.

Whether you want to show the population growth rate of a place over the years or the percentage increase in the sales of a certain product, data visualizing techniques can easily grasp your audiences’ attention. They can not only display a large data set attractively, but the information displayed is also quite easy to read and understand.

Some of the main elements used in such infographics are:

  • Charts (Pie charts, line charts, flow charts)
  • Graphs (a bar graph, histograms)
  • Tables
  • Timeline

With these elements, the data doesn’t seem too complex for the audience. And due to its attractive colours and visual design, users are automatically attracted to it. This way, users can grasp the concepts without perusing long documents filled with statistics and numbers.

Here’s an example of a pie chart infographic showing the market share of different brands.

Data visualization
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Inclusive Illustration Infographics:

The inclusive illustration infographics use different characters and visual objects to present the basic idea of the infographics. With simple and attractive characters and icons used, this type of infographic appeal to a wide variety of audience because of its subtle yet interesting design. That is why it is one of the popular infographics trends of 2022.

From step-by-step procedure guidance to representing the characteristics of individuals from a certain region, the possibilities are endless.

Below you can see inclusive illustration infographics showing the expected traits from a modern-day man:

Inclusive infographic which is a popular trend of 2022
Want to see more like these? Click here.

Modular Infographics:

If a certain piece of visual content has too much text bundled up in one place, the users may not be very interested in it. Therefore, such infographics lack visual appeal. With the modular design of infographics, users can add large chunks of text content without a clatter. When needed, this text can be viewed as an individual piece of infographics that otherwise will be in a pack with other modular units of the parent infographics.

This way, the users who need to access more information from a certain portion of the infographics can do so. However, the first impression of the infographics remains aesthetically appealing to others. Secondly, people can get the complete picture easily as these infographics have large pieces of content hidden inside. Moreover, this design increases engagement with the content as well.

3D and Isometric Infographics:

Unlike two-dimensional designs with very little depth, 3D infographics can prove much more attractive. With their realistic geometries and immersive appearances, 3D infographics are the way to go in today’s day and age.

Moreover, isometric designs make the designs feel symmetrical and with more realistic depth. 3D infographics combined with the isometric element are highly engaging as they keep the audience immersed in their creative atmosphere.

These infographics are especially popular for representing maps and similar things. Maps with 3D and isometric infographics provide the users with a true sense of depth.

You can see a similar example below. There is a 3D and isometric infographic of a farm with different areas labelled. With such infographics, the users can easily visualise lands and places which can help them grasp the information better.

3D and isometric infographic
Attractive? Click here to see similar infographics!

Interactive Infographics:

Similar to modular infographics, interactive ones can contain a wide array of information with the control at the users’ end. As a result, users can choose how much they want to view at a single time. Modular infographics can be considered as a part of interactive infographics, but the latter has a wider range of possibilities.

Telling a story to your audience, or taking them through the detailed working of your company has never been easier. Just provide them with an interactive visual tour through interactive infographics!

They will keep your audience engaged by allowing them to explore a bunch of content without overwhelming them with information. That is because these infographics take you through the content at your own pace. Furthermore, these infographics can reduce the bounce rate of your website and have a positive impact on its SEO.

In the example below, you can simply hover the mouse at certain locations of the shown infographics to see more information regarding the product. What is more, is that you can directly order the product from a store if you like the product!

Example of an interactive infographic - a popular infographics trend of 2022

Cartoon-Style Infographics:

Somewhat similar to the inclusive illustration infographics, cartoon-style infographics use different cartoonish figures to show the information. These figures give out a very friendly vibe and attract users to the information or product they represent. Furthermore, these infographics tend to be memorable and are usually used with vibrant colours to make these pop out from the rest of the information.

Here is a cartoon-style infographic showing various symptoms of allergy:

Animated Infographics – Add all of them together!

Just as the name suggests, animated infographics are infographics with active animations. You can use any popular trend or other infographics type. Simply animate them to get your animated infographics. This way, whether you need the modularity of module infographics or the realistic depth of 3D and isometric infographics, you can use any infographics you like according to their benefit.

That’s not all! Animated infographics have numerous benefits due to the various animated (or moving) elements it has:

Improved Storytelling:

In this day and age, where social media platforms like TikTok are gaining popularity due to their short content that can provide a good amount of information within people’s attention span, animated infographics are the way to go! With the extra immersion they provide and the ability to lead the audience through the entire content without letting them get bored, animated infographics can raise the bar of storytelling and information sharing and make you stand out from the rest of the competition.

Even more attractive!

Infographics are more attractive than simple text content, and animated infographics take that to an even higher level. Moving icons, shapes, characters, and sometimes even text, enhances their visual appeal, and hence, the audience is more likely to view them.

Enhanced engagement:

With users more likely to have their attention fixated on animated infographics due to the extra level of immersion they provide, users’ engagement with your content will increase. Not only that, from the SEO perspective, with higher retention times of the audience at your website, the bounce rate is bound to decrease. And, if your animated infographics are well-made, more users are likely to link to them, providing your website with a backlink profile automatically made, which in turn will improve its rankings on search engines, such as Google.

Infographics are a fun way to communicate the required information to your audience without making them lose their attention. The possibilities for their designs are endless, and it only requires your creativity as to how well you can muster these data and content in them. Whether you decide to go with the simple data visualization elements to display some statistics or create complete animated infographics with interactive elements to keep the users engaged for a longer period, the content displayed will also depict whether or not the audience will decide to stay on it.

Therefore, high-quality and attractive content and icons and figures in infographics can be a game-changer if used correctly, which is why they are some of the most popular infographics trends!

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The Animated Infographic: Information That Moves

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In a world where attention spans are diminishing quicker than you can say, “Thank you, next!” animated infographics can be a fantastic way to encourage someone to focus all that precious attention on your message. 

With the rise of GIF sharing on social media and micro-video platforms like TikTok, videos and animations are gaining traction in the areas of advertising, branding, and production. You can harness that power by incorporating short animations into your web and app design, and yes–even your infographics.

What Are Infographics?

Infographics are a visually appealing way to both consolidate information and get your point across. They’re perfect for sharing bite-sized chunks of information with an. With information at our fingertips, infographics provide a way to give readers the most accessible takeaway possible. Infographics make info bite-sized. And they do it with eye-catching artwork. Infographics do everything from illustrating stats using graphs and diagrams to mapping important details and establishing timelines with flowcharts.

They’re also pretty fun to look at. In fact, an infographic incorporates design primarily based on how we think about the information presented. They literally show what people think. For example, a good design will enhance the information being synthesized. Stories will have a visual flow. Comparisons show side-by-side information. Think of them like the study version of a textbook from school. Because the way they convey information is considerably more memorable than long-form writing content, they’re a great choice for creative communication.

Looking for Animated Infographic Design Ideas?

You can find inspiration and learn something new every day at Daily Infographic and Statista. Have a laugh at these chuckle-worthy infographics about designers.  Creativity requires an open mind. Let yourself enjoy the work of creators you admire and you’ll soon be on your way to creating works that strike even yourself. 

Once the creative juices are flowing, you can take a stab at creating your own static infographics from scratch using PowerPoint, Keynote, or Google Slides. Using simple software to start can really help you feel accomplished quickly. And a key of great creative thinking is feeling results fast! You can also whip up an infographic using attractive, customizable templates from Canva, or by taking advantage of a free trial of Adobe Spark. If you’re using Adobe Spark, it has the added benefit of including animated elements in their infographic design repertoire.  

Want to use a gorgeous template without the labor of design? Meet the Vidalgo platform. Vidalgo may just be the best platform available for your animated infographic needs. While it’s run by AI, Vidalgo’s software incorporates creations from actual artists who have already done the work of design. From there, select one of the artists’ templates that makes the most sense for your project and simply plug in the information you need. Just like other services, at this point, the infographic is now yours. The added benefit from Vidalgo is that their artists continue to create the animated content that serves you best. When you can take the design element off your to-do list, creating an animated infographic becomes easy.

Let’s Get Your Infographic Moving!

So, your infographic game is on point, but now you want to know how to make an animation. Once you have those animation skills, you’ll be making animated infographics in no time. And you don’t have to be a coding whiz to make your own!

In fact, the same tools mentioned above that you can use to create static infographics can be used to create animated infographics. If you don’t have a Microsoft subscription, or an Apple device with Keynote, Google Slides is web-based and free. While these are a great start, the limitation here is that you won’t have the artistic design elements you would get from a service like Vidalgo. 

Additional options include graphics software that work with layers. You can create animations with layers in Photoshop by using the frame-animation feature and toggling layers on and off. Then you’ll need to export as a GIF in order to keep that motion. Don’t have an Adobe subscription? If your budget is limited, GIMP is free and has a lot of the same features as Photoshop, including frame animation. The drawback there is that the program isn’t very user friendly, requiring a hefty amount of research to enjoy its tools. 

When you learn how to make an animation, it will make it that much easier to create the animated infographics you or your business will need to succeed. If you do have an Adobe subscription, and enjoy working with After Effects, it’s time to meet Lottie.

Who’s Lottie?

They’ve only been around since 2015 when Airbnb designers launched their open-source animations library, but Lotties have become immensely popular with web developers and designers. Today, you can find them in virtually all corners of the digital world.

Chances are, you’ve seen these charming animations on some of your favorite websites and mobile apps; DuoLingo, Headspace, and DisneyNow just to name a few. If you haven’t heard of these before, they’re bite-sized short animations that work on multiple platforms and take up a fraction of the space of PNGs or GIFs. Lotties are also scalable, which means you can resize them without making them all pixelated And even more, their dainty file size means you can integrate animation into your web and app design without fearing that it would take forever to load on your visitor’s device.

Lotties can be created in your graphic design software of choice, or directly in Adobe After Effects and then exported as a JSON (JavaScript Object Notation) file using the open-source Bodymovin plugin.

These delightful graphics can easily make your infographic POP! Suddenly your information becomes even more engaging. In an animated infographic the information can tell a dynamic story.

You can find a little more Lottie backstory here.

How to Make an Animated Infographic… the EASY Way

If you have a dazzling creative vision and a stellar message to share with the masses, but perhaps not the technical know-how to make animated infographics, it’s time to meet Vidalgo. Vidalgo’s AI-powered animation customization tool takes the guesswork out of creating eye-catching short animations. Peruse an extensive library of Lotties crafted by a lively community of designers. In addition, you can personalize it with the user-friendly editor. The result? High-quality, stunning animation in minutes.

Already a pro animator? Showcase your Lottie creations as a Vidalgo designer to grow your brand. In addition to growing your portfolio, you can even earn a passive income by selling your artwork as non-fungible tokens (NFTs) through Vidalgo’s marketplace!

While an animated infographic is an innovative way to connect your content with your audience, there are skills to learn. With the skills above, you’re ready to jump in and start getting inspired.  Remember to just keep creating and you’ll be on your way to success in no time. You can do this. You don’t have to be a pro. Just go for it!

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